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Tag Archives: target audience
Statistics vs People – Are You Reaching Your REAL Audience?
Most marketing depends upon stats to measure effectiveness. But do stats show the whole picture? And how do we fill in the gaps? Lynn Serafinn shares her thoughts. These days everyone in marketing talks about ‘identifying your audience’. Everywhere I … Continue reading
Posted in 7 Deadly Sins, 7 Graces, Blog, Connection, Disconnection, Inspiration, Invitation, New Paradigm, News, Scarcity
Tagged 7 graces, analytics, blog, Connection, Deadly Sins of Scarcity, Disconnection, Inspiration, invitation, Lynn Serafinn, new paradigm, niche, statistics, target audience, target market
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Leadership, Vision and the Tribe in New Paradigm Marketing
Lynn Serafinn discusses the 3 essential ingredients of a tribe and why communication between marketers and their audience is vital to the new business paradigm. Over the past month, I’ve been writing a lot on the subject of the Grace … Continue reading
Posted in 7 Graces, Blog, Collaboration, Lynn Serafinn
Tagged audience, Collaboration, leader, leadership, Lynn Serafinn, marketing, social change, social media, target audience, Tribe, tribes, Video
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B2B, Superstars and Irresistible Force – Directness in Marketing Pt 4
In this 4th and final part of our series on Directness, author, marketer Lynn Serafinn discusses the importance of understanding our relationship with our audience, and how our marketing should reflect this. Back in the early 1990s, I was a … Continue reading
Posted in 7 Deadly Sins, 7 Graces, Blog, Directness, Distraction, Lynn Serafinn
Tagged 7 graces, advertising, advertizing, branding, brands, business ethics, Communication, customer relations, customer service, Dharma, Directness, Distraction, ethical, ethics, Lynn Serafinn, marketing, new paradigm, self assessment, target audience
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What Quantum Science Can Teach Us about Marketing
Lynn Serafinn explains how viewing ourselves as separate from each other can damage the entire social system–including ourselves. An excerpt from The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell. Quantum … Continue reading
Posted in 7 Graces, Blog, Book, Connection
Tagged 7 graces, business ethics, Connection, consumerism, ethics in marketing, Lynn Serafinn, marketing ethics, Quantum Physics, social reform, target audience
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