Tag Archives: target audience

Statistics vs People – Are You Reaching Your REAL Audience?

Most marketing depends upon stats to measure effectiveness. But do stats show the whole picture? And how do we fill in the gaps? Lynn Serafinn shares her thoughts. These days everyone in marketing talks about ‘identifying your audience’. Everywhere I … Continue reading

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Leadership, Vision and the Tribe in New Paradigm Marketing

Lynn Serafinn discusses the 3  essential ingredients of a tribe and why communication between marketers and their audience is vital to the new business paradigm. Over the past month, I’ve been writing a lot on the subject of the Grace … Continue reading

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B2B, Superstars and Irresistible Force – Directness in Marketing Pt 4

In this 4th and final part of our series on Directness, author, marketer Lynn Serafinn discusses the importance of understanding our relationship with our audience, and how our marketing should reflect this. Back in the early 1990s, I was a … Continue reading

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What Quantum Science Can Teach Us about Marketing

Lynn Serafinn explains how viewing ourselves as separate from each other can damage the entire social system–including ourselves. An excerpt from The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell. Quantum … Continue reading

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