Tag Archives: Transparency

Shedding Light on Transparency – 2 Years with 7 Graces Pt 5

Author, marketer Lynn Serafinn takes a poetic, philosophical & practical look at Transparency in business, marketing & life. Part 5 of a special 7-part series. One night when I was about 15 years old, I awoke suddenly from a deep … Continue reading

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A Case for Transparency – Ditching the Formulaic Sales Page

Many gurus claim ‘high-conversion sales pages’ are the holy grail of Internet marketing. But what is the actual impact they create? Part 3 of a 6-part series. In the past two articles in this 6-part series on writing marketing copy, … Continue reading

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Making Your Mission Statement Work for You AND Your Customers

Marketer Lynn Serafinn looks at the importance of having a mission statement and how to make one that resonates with yourself, your employees and the public. In the 7 Graces of Marketing, Grace #5 is Transparency. The literal meaning of … Continue reading

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Directness and Transparency in Marketing – a Vital Interdependence

Author and consultant Lynn Serafinn explains how Directness and Transparency work together in our marketing, affecting how our audience receives our message.  In The 7 Graces of Marketing, the 4th and 5th of the ‘Graces’ are Directness and Transparency, respectively. … Continue reading

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Transparency Issues as Tweet Adder Settle Twitter Lawsuit

Because this article addresses a major legal issue that impacts many Twitter users, it was important to provide many facts and technical details, so readers could fully understand the matter at hand. Be assured, however, that my ultimate intention in … Continue reading

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The Grace of Transparency – The Story of Star Boot

Author and marketer Lynn Serafinn shares an inspiring, real-life story about a young man born with a physical deformity who dared to let his starlight sparkle. Back in 1984-85, I lived in San Antonio, Texas. At the time, my daughter … Continue reading

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