The Book

The 7 Graces of Marketing BOOK COVERBuy the book and receive 7 MP3s from the 7 Graces of Marketing Telesummit. Click here to find out more.

‘Is marketing making us ill?’ That is the question marketer and coach Lynn Serafinn poses in this eye-opening, informative and inspiring read. A bold, holistic and often spiritual look not merely of the world of advertising, but also of our entire world view, this book reveals how our relationships with Self, others, our businesses, our economy and the Earth impact every aspect of our lives. Addressing both the conscious and unconscious mechanics of marketing, Lynn shows the impact consumer culture has upon our physical and emotional health, our economy and the delicate ecological balance of our natural world. A book as much for the conscious consumer as the business owner, this book shows why traditional ways of selling are ultimately doomed to fail, and how both business owners and consumers can begin to heal the world by embracing a new paradigm Lynn calls ‘The 7 Graces of Marketing’.

ISBN: 9780956857804
Publisher: Humanity 1 Press
Published: Oct 24, 2011
414 Pages
Available on Amazon in paperback and Kindle versions:

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The 7 Deadly Sins of Marketing The 7 Graces of Marketing
1: Disconnection 1: Connection
2: Persuasion 2: Inspiration
3: Invasion 3: Invitation
4: Distraction 4: Directness
5: Deception 5: Transparency
6: Scarcity 6: Abundance
7: Competition 7: Collaboration

Praise for The 7 Graces of Marketing

‘At last—here’s a brilliant reframe of marketing and selling. Lynn Serafinn offers a brave new world, where competition and scarcity give way to collaboration, abundance and greater connection among all humanity–and we still profit and prosper as we help each other. I love it!’

~ Dr. Joe Vitale
Author of bestsellers The Attractor Factor, Buying Trances and more

‘The world NEEDS this book! Lynn is ahead of the curve, and leading us toward how we will *all* look at marketing in the future.’

~ Richard S. Gallagher
author of How to Tell Anyone Anything
and #1 US customer service bestseller What to Say to a Porcupine
http://www.pointofcontactgroup.com

‘This is what the world has been waiting for! Finally a marketing book that guides us out of fear, lack and limitation into love, prosperity and abundance.’

~ Eric Pearl
Author of bestseller The Reconnection: Heal Others, Heal Yourself
http://www.TheReconnection.com

‘This book offers unique and powerful perspectives that deliver a much-needed message for consumers and marketers alike.’

~ Greg S. Reid
Co-author of Think and Grow Rich: Three Feet from Gold
http://www.gregsreid.com

‘Natural, fresh, and original, The 7 Graces of Marketing is the defining organic approach to marketing. Lynn Serafinn brings to marketing what Whole Foods brought to food! Go ahead and take a juicy bite!’

~ Liz Goodgold
Branding Expert and Author of
Red Fire Branding: How to Create a Hot Personal Brand to Have Customers for Life!
www.redfirebranding.com

‘Reading Lynn Serafinn’s list of the marketing graces is a liberating experience. It reminds us that marketing can be either a thing of beauty or a source of our collective discontent. It reminds us that the choice is not ‘Do I market or do I keep my integrity?’ but rather, ‘How can I make my marketing more gracious and graceful every day? How can my own marketing be a part of the healing of the world?’ Lynn paints it out so clearly—for each virtue, there is a toxic mimic (twice the calories and none of the nutrition). And we can choose: do we want our marketing to be the bright neon lights of Coca Cola or the beauty of candle light and herbal tea? Marketing shouldn’t feel like we’re holding our breath just waiting to be discovered as frauds. It should feel like easy breathing. Lynn’s astounding contrast of virtues and vices is such an excellent guide. I can’t wait to dive deeper into it.’

~ Tad Hargrave
The Hippy Marketer
http://www.MarketingforHippies.com

‘People who effect great change in the world are usually courageous individuals. They see something that seems wrong to them and are not afraid to point it out and offer alternatives. For them, it is not enough just to see the paradigm shift; they know a personal commitment to that change is essential. In The 7 Graces of Marketing, Lynn Serafinn courageously follows in the path of those who have stood up for what was once the contrarian view. She asks a huge question, and answers it with the precision of the academic she is, pointing the way to what will surely become the new paradigm of marketing.’

~ Shelagh Jones
Founder of Spiritus the Spiritual Marketing Directory
www.spiritus.co

Bringing our goods and services into the marketplace is an art to be celebrated, rather than manipulated. Lynn Serafinn has brilliantly pulled the deceptive curtain back on marketing and returned grace and dignity to this ancient practice. The 7 Graces of Marketing eloquently teaches us how to be authentically visible and, at the same time, make a positive impact on humanity.’

~ Allison Maslan
author of Blast Off! The Surefire Success Plan to Launch Your Dreams into Reality
http://www.myblastoff.com

‘The question you must always ask yourself in a good marketing campaign is, “Do I like booby traps, hype and buffoonery, or prefer something more honest and rewarding?” The 7 Graces of Marketing exemplifies and expands upon this idea, asking you to reflect upon the integrity of your marketing strategies in a way that is good for sales, for business, for your customers and the world.’

~ Dan Hollings
Internet and Mobile Marketing Consultant, Strategist for mega-hit The Secret
http://www.DanHollings.com

‘Why is Lynn’s book what we (marketers) and the world needs? Here’s an anecdote: Yesterday I was listening to a radio interview with a famous photographer talking about Bob Dylan and his CD covers. At some point he said, ‘That particular CD cover was so true, so authentic, so real. Do you know why? Because it was NOT chosen by marketers but by Bob Dylan himself!’ I felt a sting in my true, authentic, marketing heart. Like that, The 7 Graces of Marketing brings authenticity back into our marketing. Marketeers of all ages, experiences, regions and specialisms: read this book and take care not only of our customers and our planet, but also our profession and image.’

~ Ward Vandorpe
Founder of Expert Marketeer
www.expertmarketeer.com

‘First, have to say this: “Wow.” The 7 Graces of Marketing is a blend of business and marketing practices for a new economy and a new world, plus spiritual principles for a well-lived life, and storytelling that pulls it all together. As you read this book, you will see your business, your beliefs, and your habits as a consumer reflected in the pages and called into question. From there I am inspired to think that we can truly create change that is not promoted by fear, acquiescence, lack and addictions. Imagine the possibilities! What Lynn has created here is nothing short of brilliant! Extraordinary!’

~ Tambra Harck
author of Sacred Truths and Soulful Living by Design

‘In a world where selling your products and services can feel like you are selling your soul, Lynn Serafinn’s 7 Graces of Marketing provides a forward-thinking, heart-felt, and healing perspective that turns marketing on it heels. Imagine a world where marketing feels like you are giving gifts to your soul and the soul of humanity. This is essential reading for entrepreneurs in the new millennium.’

~ Misa Hopkins
Author of The Root of All Healing: 7 Steps to Healing Anything
www.NewDreamFoundation.com

‘An antidote to the fear-based marketing tactics of salespeople, The 7 Graces of Marketing defines a new paradigm for those committed to the health of people and the planet. Lynn Serafinn lifts our consciousness and our spirits in her brilliant book.’

~ Stephanie Gunning
Author of Audacious Creativity and co-author of You Are a Spirit

We’ve sought for alternatives to business as usual, but there have been none—until now. In The 7 Graces of Marketing, Lynn takes us into a completely new and evolved paradigm of marketing, one which redefines the purpose and function of marketing as the expression of who we are and what we value. If you are interested in how to be more intentional and thoughtful when you engage in commerce, be it as a consumer or as a seller of goods or services, read this book. If you are committed to bringing more connection and healing into our world, read this book. If you are ready for the paradigm shift to an enlightened, expansive, inclusive way of marketing and doing business, read this book. You will be transformed.’

~ Paula Tarrant
Life and Career Design Coach
www.InspiredWomenWork.com

‘The 7 Graces of Marketing is an inspirational guide for marketing’s evolution. I had always looked at marketing as a necessary evil. Reading Lynn’s book allowed me to release some unconscious guilt surrounding the work I do in getting my own and my clients’ messages out to the world. She provides a neat checklist to make sure conscious marketers don’t fall into old methods. I now see that many influential corporations adhere to some of the “graces,” while they still can’t let go of some of the “sins.” Only we, as consumers can help nudge them into compliance.’

~ Renee Duran
Duran Web Development
www.duranwd.com

‘This book allows us the opportunity to lift “marketing” out of the gutter and elevate it into a thing of integrity.’

~ Kate Osborne
Esoteric writer, mentor and founder of Solarus Ltd.
www.solarusfoundation.com

The 7 Graces of Marketing BOOK COVER

2 Responses to The Book

  1. Interesting topic. Like the 7 graces. Especially the one about inspiration.
    Thinking of taking the book in our Expert Marketeer selection for Q1 – 2012.
    Could we get a sneak preview?
    Thanks

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